our story

As a wife and mother to two little girls, creating a healthy home for my family is a top priority for me. 22 Crowns was born while I was pregnant with my 1st child.  While planning her nursery I felt overwhelmed with the amount of “stuff” out on the market, and frustrated that I had no where to turn for guidance as to what I really needed.  I set out to create a place to help simplify the baby planning process and provide shoppable nursery inspiration.  22 Crowns showcases the best baby products on the market in terms of health and innovation with a focus on non-toxic and eco-friendly baby products.

In my past life I attended FIDM (Fashion Institute of Design & Merchandising), worked in fashion, and hosted TV Shows.  Now I'm designing non-toxic nurseries and creating baby registries focused on my client and their lifestyle.  To say I love what I do would be an understatement.  

I hope you’ll find 22 Crowns to be helpful to you and your family as you prepare for your precious baby.  

Lana Karim